Vimeo Pro members and higher can create customized Roku Channels where they can send their showcases.
Note: This feature is only available with Roku at this time. It is not currently possible to send showcases to Amazon Fire TV (see details regarding this change here), Apple TV, Samsung, Android TV, mobile apps, or any other TV apps. It's also not possible to distribute live events via a TV app.
In this article:
- Get a feed URL
- Roku channel set up
- Access your channel on Roku
- Sell videos in TV apps
- Updates to your Showcase
Get a feed URL
The feed URL is a file generated from Vimeo that contains information about your Showcase and the videos inside it.
You’ll need to enter a feed URL during the setup process for Roku channels.
To obtain a feed URL, head over to the TV apps tab of your showcase settings and then choose Roku from the list of destinations.
For Roku, you'll need to enter a provider name, the language of your channel, and genres before copying your feed URL.
Roku channel set up
Step-by-Step instructions for setting up a Roku channel can be found on Roku’s website: https://developer.roku.com/publish/channel-tutorial/channel-tutorial-index
🛑Please make sure your Showcase settings are finalized before proceeding with channel set up on Roku. Changes made to your Showcase will only be automatically reflected in your channel after it’s been published to the Roku Channel Store.
Some notes about setup:
- No coding skills are required
- You’ll need to create a Roku Direct Publisher account by visiting https://my.roku.com/signup. If you already have a Roku account, you can login here https://my.roku.com/signin
- You’ll also need to enroll in the Roku Developer Program: developer.roku.com/enrollment/standard
- OPTIONAL: If you are planning to monetize your channel through Roku's Audience Network (i.e by adding advertisements), you’ll also need to enroll in Roku’s Partner Payouts Program (https://developer.roku.com/developer/billing). If you don’t plan on monetizing, you can scroll skip this step of the channel setup process. More information on monetizing with Roku can be found here- https://blog.roku.com/developer/direct-publisher-monetization (Note: this process is solely managed by Roku and completely separate from Vimeo)
- You’ll be able to insert the Feed URL from your Vimeo Showcase settings for Roku during the setup process when prompted, as shown here:
(During this step, choose Specified in Feed under Video Format)
- If you make changes to your Showcase during the channel setup process, you will need to re-ingest your feed from the Roku settings page using the “Refresh now” button. This button can be found in the “Feed Status” section of your channel setup.
💡 TIP: If your feed URL isn't validating on Roku, please make sure your showcase is public by setting the privacy to "Anyone." Also be sure you've selected at least one genre under the TV apps >> Roku section of your showcase settings.
Access your channel on Roku
Once your channel is published, it will appear in the Roku Channel store. You and your viewers will be able to download the channel and access the videos in your Showcase from a Roku device. You can find instructions for installing channels on your Roku device here.
Please note that the feed URL for Fire TV apps does not support custom sorting—meaning your videos may appear in a different order than how they appear in your showcase on vimeo.com. The default order on Fire TV will display the most recent videos first.
Please note that only public videos and showcases can be shown on Roku. For example, you'll need to set both your videos and showcase to "Anyone" can view, as shown here:
Sell videos in TV apps
We do not support integrating Vimeo On Demand videos into Showcase feeds for Roku channels in order to sell your content.
You may be able to monetize with ads through the developer platforms provided by Roku, however, this process is not controlled nor managed by Vimeo. You can find more information on the ad monetization programs provided by each developer platform below:
If you’re interested in selling videos through a custom TV app, please check out Vimeo OTT (https://vimeo.com/ott/home). Vimeo OTT is a service that allows users to launch a subscription using custom branded apps and webpages. For more information on selling videos through Vimeo OTT, you can reach out to the team by selecting "contact" at https://help.vhx.tv.
Updates to your Showcase
The content of your Showcase will be automatically updated in your Roku channel once it’s published. This means that even if you need to update your videos on Vimeo (for example, if you need to add/remove a video in your Showcase, or change a title or video thumbnail), you won’t need to make any manual changes on Roku's end—just keep in mind that it make take some time for your changes to be reflected.
Any updates or customization to the apps themselves (general app images, layouts, app descriptions, categories, etc) must be done through Roku’s interface. Vimeo only supplies the video content of your showcase.
Vimeo’s support team is always happy to help with any content-related issues that arise (for example, videos not appearing in your TV app). However, if you’re specifically having trouble with your Roku developer account we suggest contacting Roku Support (https://support.roku.com/index) they will be best positioned to assist you with any issues.