What is lead generation and why is it important?
Lead generation is the process of attracting and converting new prospects into customers that have expressed interest in your product or service. When someone initiates a connection with you by showing an organic interest in your business, the transition from stranger to the customer is more natural. Some examples of lead generators include blog posts and online content.
Finding qualified customer leads can be a very time-intensive and challenging process. However, with Vimeo, you can leverage our various video marketing tools to make this process easier. By using our customizable contact forms, you can make sure that your prospects are quality leads. This will help you stand out to and engage with them before finally converting those leads into customers.
With our customizable contact forms, you can generate a pipeline of interested customers from your videos and integrate the information you’ve collected into your connected email marketing platforms. You can then engage these potential customers with follow-up email video campaigns using our new embed-in email tool.
Embedding and sharing your videos
With our new embed-in email tool, you’ll be able to embed an animated GIF of your video into your email campaign using an embed code specific to the email marketing platform you’re working with. For Business, Premium, Advanced, and Enterprise users, we currently support HubSpot, Mailchimp, Campaign Monitor, Constant Contact, Keap, and Google AMP. We also support embed in email for Gmail, which is available to all Vimeo users, including Basic and Free users.