If you are a Vimeo Business or Premium member or have an Enterprise-level account, you can connect your Vimeo account to a host of email marketing platforms, and then sync collected information, via contact forms in the embedded player, to your mailing lists with these providers. You can also share video content with your audiences via these providers using our new Embed in Email tool.
With our new Embed in Email tool, you will be able to embed animated GIFs of your videos into your email campaigns to drive viewership and increase your engagement and click-through rates.
Business users, and above, have access to all of our supported email marketing tools, but all Vimeo users can use Gmail to embed an animated GIF of their video into their email messages.
When you upload or create a new video, you will have the option to make a GIF of the new clip. You’ll then be able to grab an embed code for the GIF, and include it in your email campaign. When grabbing the embed code, you can determine if you would prefer to showcase a static image representing your video, use an embeddable GIF, or upload a custom image. The embed code for the GIF will be specific to the email marketing platform (Mailchimp, HubSpot, etc.) that you’re working with.
Once your GIF has been generated, you can embed it into an email by going to your video’s settings page, pressing the Share button above the preview player on the right side of the screen, and selecting ‘Embed in email’.
Alternatively, you can click on the Embed tab and click on the header labeled ‘Email’ to get started.
You’ll see a new modal window from which you can customize the image that you would like to embed into your email campaign. From the modal window, you can select which email provider you’re using, pick a static image or GIF asset to embed in your email, and decide whether or not you would like the play button to be overlaid, as well as include a link to your video on Vimeo or a custom URL. Please note that if you’re linking out to a custom URL, the link must be a valid link. You can also choose not to add an external link to your image or GIF.
You can also upload a custom thumbnail by going to the General tab in your video’s Advanced settings (or by navigating to your video from the video manager and clicking Player > Thumbnail) if you don’t want to use the available assets. Please note however that it is not possible to upload a custom GIF; you can only create a GIF using your video.
Once you’re done, go ahead and copy the embed code to put into your email campaign.
Please note that if you link your embed code to a video on Vimeo, your video’s privacy setting may affect your audience’s ability to view your content. So, please be sure to set your video’s privacy so that anyone can watch it.
Additionally, if your account is in Private Mode, visitors to your page will not be able to watch any of your videos. So, you’ll need to disable Private Mode in order to effectively use our Embed in Email tool.