The analytics panel shows you the most important analytics for your video from the past 30 days, helping you track performance and see how viewers are engaging with your videos. You can navigate to the analytics panel for any of your videos from the Video Manager. Click the ellipsis (...) icon, then click “Analytics.” You can also access Analytics from your video's edit page by clicking the Analytics button on the right side of the page.
✦ Overview
Here’s a breakdown of everything on the analytics panel for Plus, Pro, Business, and Premium members:
- Views: The number of times your video started “playing”. Counts the number of sessions in which a person has hit the play button on a video or the video auto-played.
- Unique viewers: The number of people who have watched a video within a specified timeframe. Each user is tracked by a unique cookie based on their browser & device.
- Impressions: The number of times your video was “loaded” on a Vimeo clip page or on a website it’s embedded on.
- Unique Impressions - The number of times a person loaded the player with this video within a specified timeframe. Each user is tracked by a unique cookie based on their browser & device.
- Finishes - The number of sessions in which a video is played all the way to completion or within 2 seconds of the end of the video.
- View rate: The rate at which a video is played after it is loaded on a clip page or embedded site.
- Views by URL: The top sites playing this video.
- Engagement: The percentage and count of viewers who made it a specific point in your video. We calculate this by recording the maximum timestamp we were able to detect for each viewer (within a single browser session), and we provide second-by-second reporting on every viewer session.
- Average % watched - The average of the duration of the video watched within a session divided by the total length of the video, across all sessions. Here's an example scenario:
- Your video's duration is 60 seconds
- Session 1 - a user watches 20 seconds
- Session 2 - a user watches 30 seconds
- Session 3 - a user watches 40 seconds
- The Average % watched calculation formula would be: (20+30+40)/(60 + 60 + 60)
- This makes the video's average % watched: 50%
- Your video's duration is 60 seconds
- Interaction tools analytics (Business and Premium only): Track the performance of your video’s contact form screen, cards, and calls-to-action end screen. Go to this article to read more about interaction tools.
In addition to the video analytics, Pro-level subscribers and above can see an engagement graph on the right side of the page. This graph shows you what percentage of viewers are watching until the end of your video.
You can also navigate to your full Advanced Analytics dashboard or your video settings from the analytics panel.
✦ Understanding your view rate
The view rate for your video is simply your views divided by your impressions. We count an impression every time the Vimeo player loads your video, either on vimeo.com or embedded, and we count a view every time someone hits the play button on your video.
If you’re only sharing your video with a select group of people (for example, a wedding video sent to friends and family), it’s likely that your view rate will be relatively high, because your video is only exposed to people who have a strong interest in watching it.
If, however, your video gains a lot of exposure (for example, through being Staff Picked or embedded on a popular site), it will rack up a ton of impressions, which may dilute your view rate significantly. Please note that we don’t display the view rate for your videos publicly.
✦ Understanding your views by URL
The views by URL section shows you where your video has received the most views in the last 30 days. Views by URL are grouped together by domain. For example, the views through your Vimeo video page and review page both count towards the total views from vimeo.com.
When we record a view on your video but are unable to determine the website where it originated, we count it toward your views by URL under "Unknown.” If you've set up domain-level privacy, we can assure you that any analytics listed as "Unknown" are only coming from the domains you've chosen to allow.
✦ Understanding your engagement graph
Pro, Business, and Premium members have access to the engagement graph for their video on the analytics panel. The engagement graph shows you the percentage of viewers who made it to specific points in your video by recording the maximum timestamp we were able to detect for each viewer (within a single browser session). We provide second-by-second reporting on every viewer session.
✦ Analytics for video interaction tools
If you have contact forms, cards, and/or the call to action end screen enabled on your video, you can check the performance of those tools on the analytics panel.
- Impressions: How many times the contact form screen was displayed
- Submissions: How many times was an email address submitted
- Rate: The number of submissions divided by the number of impression
- Impressions: How many times all cards on your video that included a link were displayed
- Clicks: How many times were any of the cards on your video that included a link were clicked
- Rate: Number of clicks divided by the number of impressions
- Impressions: How many times the CTA end screen was displayed
- Clicks: How many times one of the links in your CTA end screen was clicked, with a breakdown of clicks for the primary button and the secondary link
- Rate: All clicks divided by impressions