Content ratings are a way to keep Vimeo accessible to as many audiences as possible. We ask creators to tell us if their videos contain nudity, violence, profanity, or illegal substances.
If the creator selects a Mature rating, a Mature badge will appear next to their video title. If the creator selects an All Audiences rating, no badge will appear next to the video’s title. If the creator has not selected a content rating, only the creator will see a “Not Yet Rated” badge next to their video’s title (everyone else will see no badge). Any team members accessing a creator’s video on their team account, that has not been rated, will also be able to see the “Not Yet Rated” badge.
How to rate your videos
When you go to upload a video, you will notice your default video privacy setting in the upper right corner of the page. If you click on it, the privacy panel will open to the Share tab allowing you to update the privacy of your video.
You will also see a Content tab in the panel, where you can set a rating of either All audiences or Mature. If you select Mature, you will see additional content types listed; be sure to check all that apply. Your settings will save automatically.
We strongly encourage that you rate all of your videos, especially videos set to Public. If you don’t rate your public videos, viewers in some countries (specifically in the UK and EU) will need to log into a Vimeo account to watch those videos per local regulations.
You can always add or change the rating on a video by navigating to the video manager, clicking into your video to enter the video edit page, then select Privacy, then click the Content tab. Alternatively, you can click on the rating badge below the player, which will also open the Content tab.
Note that once you select a rating, you cannot go back to “Not yet rated.”
If there is sponsored content within your video, be sure to check the box next to 'This video contains an advertisement'.
Any changes you make will be saved automatically. Click the X in the upper right corner to close the panel.
Rate videos in bulk
If all of your videos can be categorized similarly, you can set a default rating for all your videos in your account settings. Navigate to the Videos tab and select Upload defaults. Under the heading "Content rating default" select the appropriate rating. Once you click Save, the rating will be automatically applied to every new video you upload. Check the box next to "Also apply to all existing videos" if you want to apply the rating to all your videos currently on Vimeo. You can change the ratings of individual videos after applying a default rating.
Why you should rate your videos and mark whether they contain advertisements
Though often essential to artistic expression, so-called "mature content" can be decidedly less essential for certain audiences, such as children, office workers with their computer speakers turned up too loud, and people who’d rather not encounter particular things. Ratings give your viewers a heads up about what to expect from your videos, helping them make informed decisions and helping you avoid negative comments and complaints.
Vimeo uses these designations to help viewers decide which types of mature content they want to see and which they'd like to filter out. Giving your content a detailed and accurate rating now puts you ahead of the curve, ensuring that your videos will appear in all relevant search results.
Furthermore, in order to remain compliant with laws and regulations around the world, we have to make sure that children are not able to access mature content posted on Vimeo's platform and content that contains advertisements. As such, we strongly encourage you to select a content rating for all of your videos, especially Public videos. Failure to do so may lead to viewers in certain countries not being able to see your Public videos without first logging into Vimeo.
If a Vimeo moderator comes across a misrated video, we may change your rating and lock in the new rating. If we believe that you're intentionally misrating your videos to shock or confuse people, your account may be closed or restricted.
✦ Filtering out mature content
Here's a video overview of how to filter out mature content:
When you're watching videos on vimeo.com, the rating of each video appears next to the video's title, right underneath the player. Depending on what category the creator chose (or didn't choose), you may notice a “Mature” badge below the player.
If you are located in the United Kingdom or European Union and are not logged into a Vimeo account, you will be prompted to log in to watch an unrated video or a video rated “Mature” on vimeo.com.
To filter out videos that contain mature or explicit material, you can adjust your mature content filter under the Viewing Preferences tab in your Account Settings. You can filter out all mature content, or select the type(s) of mature content you want to filter, including videos that have not yet been rated.
Once you’ve selected and saved your mature content settings, videos with the rating you’ve chosen to filter out will no longer show up in your search results.
If you come across a video that doesn't match your mature content settings in your feed, in a group or channel, or elsewhere on the site, the thumbnail of the video will be replaced by a warning. You can either heed this warning or click "Show me the video" to hide the warning.