Vimeo Create is Vimeo’s new video maker tool. It allows you to easily and quickly create your own video from footage. This new tool is available to Pro, Business, and Premium-level users (you can go here to upgrade your account if you wish). A preview of the Create tool is also available to Basic and Plus users; however, you won't be able to save or publish your video. Also please note that Create is only available to account owners, not admins, contributors, or any other team member on an account.
How to get started
To begin creating your new video, click “+ New video” from the Vimeo homepage, and then select “Create a Video” from the dropdown. You can create videos from an existing template, or click “Start from scratch.”
Using a template
You can use certain keywords to search for a template if you have an idea on what kind of video you want (note: the search only works in English at this time).
Once you’ve selected a template, you will be taken directly to the editor where you can further customize your video.
Once you’re done customizing the template slides with your own text and images, click “Save and preview” to be taken to your preview page. From there, if you’re satisfied with the video, you can click “Add to videos” in the top right corner to add the video to your Video Manager.
Creating a video from scratch
If you opt to create a video from scratch, the first thing you’ll need to do is name your draft. Once you’ve done that, there are three sections that need to be completed in order to initiate the video creation process:
After you have given your video a title, you will be taken to the story section. Here’s where you will select your media items for your video. You can choose from existing media, such as the Getty stock video library and videos you’ve previously uploaded to your Vimeo library. You can also upload new content by connecting your Google Photos account, or by uploading clips directly from your computer. All of the content you select will show up in the storyboard at the bottom of the page. Supported media types include:
Photo file types: JPG, JPEG, GIF, BMP, TIFF, PNG
Video file types: 3GP, AVI, MOV, MP4, MPG, M2TS
Once you've selected all the media you want for your video, you will be taken to the storyboard where you can reorganize and delete the media, and add messages to go with the clips or images. At the top right corner, you'll see two icons: the orientation icon, and the duration icon. For business users, the paint brush icon brings up the brand kit where you can upload custom logos, change fonts, and choose specific color palettes. The orientation icon will allow you to select the orientation, and the duration icon will allow you to set the duration of the video. You can also set both to “auto” which will let our system decide based on what would look best for the completed video.
After you’ve selected and organized your media, your next step is to choose the style you would like to use for your video. Styles add flair to your videos with beautiful graphics and transitions that help to convey the mood of the video you’re creating. You can hover over each style to see a preview before selecting.
Choose from recommended music options, or browse through all the music we have to offer. You can also opt out of music by toggling on the “No Music” option at the top right of the page.
Once you’ve finished your selections, click “Preview” and a preview of your video will begin generating. Once the preview has been created, it will become a draft in your video manager. If you are satisfied with the video and don’t want to make additional changes, you can click “Add to Videos” and we will begin uploading the video to your Vimeo account. If you’d like to make some changes, just click on the “Edit” button to proceed to the editor. Your draft video will remain available for further editing even after the video is uploaded to your account. To remove drafts, click the dotted menu and “Delete”.
Whether you've chosen to use a template or created a video from scratch, clicking "Edit" from the preview will bring you to the editor, which is where you can make modifications to your video before you publish. There are many tools here, so let’s break them down:
On the left column (marked 1 in the image), you can change any of the pre-selected styles, music, orientation, or color that you picked out in the initial creation phases. This will apply changes to the entire video and not individual scenes.
- Styles: Click on the magic wand button to change the style of your video at any point of the editing process.
- Music: Click on the music note button to change the music of your video at any point of the editing process.
- Orientation: Click on the rectangle button to change the orientation of your video at any point of the editing process. Choose from portrait, landscape, or square.
- Color: Click on the palette button to choose from existing color palettes or create your own color palette.
- Brand Kit: Business users can click on the paint brush to bring up the brand kit. This is where you can upload custom logos and color palettes, change the font, and add an outro message. (Please note that at this time, it's not possible to upload a custom font, only select from the existing fonts in the system).
On the right column (marked 2 in the image) is the inspector. Here, you can change the layout of the selected scene or add additional text to the selected scene. You can modify the style and additional properties, such as font style, size, and color of the text.
- Add text: Clicking this button will give you the ability to add text to the selected scene. After the text has been added, you can modify the text transition style and other properties such as size, font, alignment, and color. When clicking on text within the stage area, you will see options to send the text to the front and back, edit text, copy the text, duplicate the entire element, and delete.
- Scene layout: Layout options for scenes move the media so there’s dedicated space for text.
The storyboard on the bottom (marked 3 in the image) is where you can add, change, and delete your media. Clicking on the media will bring up the option to click the "..." menu, where several actions appear depending on the type of media. Clicking on an image will give you the options to either lengthen or shorten the duration that the image shows for, or hide or delete the image. Clicking on a video will give you the options to trim, mute (if audio is present), hide, and delete the video. You can also drag and drop to reorganize the selected media in the storyboard.
- Add scene: Need to add a new clip or image? Click add scene and choose the media you want to add. The new scene will be automatically added after the scene that is currently selected.
- Trim: Our AI will automatically determine sections and lengths of a video to use in your video. To modify a scene, click on “Trim”. This will pull up the entire clip and you can use the slider to determine the section and length of the clip that will be used in that scene.
- Mute/Unmute: This will mute or unmute the sound on a scene.
- Hide/Show: This will hide or show the scene in the video.
- Add outro card: The outro card is part of the brand kit. You can add a CTA to the end of your video to prompt viewers to take action.
The stage is the center of the page where all the changes you make are shown. Clicking on the stage will surface a play button in the bottom left corner where you can preview each scene. You can also add a logo to the scene by clicking “Add Logo” in the top left corner of the stage. This will surface the brand kit.
Note: Remember to save any changes you make on this page in order to save it in your drafts!
Business subscribers can utilize the brand kit feature to upload customizable editing styles such as your brand’s color, font, logo and scene. These styles will then be saved and available for you to apply on future videos you make with Vimeo Create.
To select the customizable editing styles—look for the paintbrush icon in the storyboard and the editor.
Sharing & Publishing
If you like the way your preview looks, you can upload it to your Vimeo account by clicking “Add to Videos” from the preview page, or “Save” on the quick menu through your Drafts section. You will be given the option to edit your title, and you'll also be prompted to select a privacy ("Anyone can see this video" or "Only I can see this video") before initiating the upload. After your video is finished transcoding, it will appear in your Video Manager.
What is the final resolution of the created video? Even though you can upload different types of media, we strive to create the highest quality video that we can. For example, if you have several high-resolution images and a short video that is 480p, then the final resolution will still be 720p. All the stock videos available for selection and in custom templates are 1080p.
The draft of your video will not disappear after you publish the video to Vimeo. You will be able to continue editing the draft and publish new versions of the video. This will not replace the existing video. Each time you publish a draft, a new video will be uploaded to your Vimeo account.
You can manage your drafts from your Vimeo account. Here you can go to preview, edit a draft, save your video to Vimeo, make a copy, edit the name, and delete.
How the AI works
When you upload videos and pictures to Vimeo Create, our artificial intelligence engine begins analyzing your footage. The algorithm examines the footage on three levels—visual analysis, audio analysis, and storytelling.
The visual analysis component means our algorithm checks your footage for in-frame action, camera motion, object detection, tracking, and more. This helps the engine understand which parts of your video are the most visually interesting, and also determine whether your footage needs stabilization, color correction, or other edits.
Next, the audio analysis detects speech, classifies the different types of audio within your uploaded footage, and determines how each of these elements will best fit together to create your video.
Then, once your footage has undergone visual and audio analysis, our AI begins to construct a script of sorts for the final cut of your video—the story. We then pair this information with the video style and template (if applicable) you select, and edit your video seamlessly together.
It’s important to note that we don’t save any of the analytic information on our servers; it’s stored temporarily while we examine your footage in order to better understand what you’re looking to create, and then deleted.